HubSpot CRM · RevOps · Automation
I help growing companies turn messy CRM data, disconnected processes, and manual revenue operations into more structured HubSpot environments.
From CRM architecture and data cleanup to automation, integrations, and reporting, I build the infrastructure that helps marketing, sales, and operations work from the same system.
27,067
Contact records updated in production
5K+
Contacts cleaned & segmented
5+
Platforms connected across revenue workflows
5
Brand workflows supported
Selected results across consulting engagements.
The problem
As teams grow, so does the CRM.
Duplicate records pile up. Properties lose consistency. Important customer data lives across disconnected platforms. Teams create manual workarounds. Reporting becomes harder to trust.
Eventually, HubSpot stops feeling like the system that runs the business and starts feeling like another system the business has to manage.
The goal isn't more HubSpot.
It's a better operating system for your revenue team.
01
Build the foundation your revenue teams need to operate at scale.
02
Turn messy, incomplete, and duplicated CRM data into information your teams can actually trust.
03
Replace repetitive processes and manual handoffs with scalable workflows.
04
Turn CRM activity into visibility across the customer and revenue lifecycle.
05
Improve an existing HubSpot environment without rebuilding everything from scratch.
Featured work
Real CRM, RevOps, automation, and GTM problems—shown without exposing confidential client information. Client identities are intentionally anonymized.
Helped redesign a complex HubSpot environment spanning customer data, marketing, sales, account management, and operational workflows.
System shape
Built a connected revenue infrastructure around HubSpot, bringing customer, subscription, payment, scheduling, and pipeline data into a more unified operating system.
System shape
Built infrastructure connecting ICP development, prospect discovery, AI-assisted data enrichment, CRM organization, and outbound execution.
System shape
Turned early-stage strategy, scattered audience data, and disconnected marketing tools into structured project workflows, campaign infrastructure, and automated lead-capture systems.
System shape
Selected client work
Travel Technology Company
Combined target-market research, partner ecosystem mapping, Sales Navigator prospecting, AI-assisted personalization, outbound execution, and visual sales enablement into a connected acquisition workflow.
How I work
I don't start with workflows. I start by understanding how your business actually works.
01
Understand teams, processes, customer lifecycle, and how the business actually operates today.
02
Design the CRM model: objects, properties, associations, lifecycle stages, and segmentation.
03
Implement data structure, workflows, integrations, and automation inside HubSpot.
04
Clean and govern data, document the system, and enable the teams who live in it daily.
05
Stand up reporting that makes pipeline, funnel, and revenue performance visible and trusted.